MY ROLE
UX Design & GIS
TOOLS
Figma
Webflow
TEAM
Jenny Zhang(me)
Jenny Zhang(me)
UX Design & GIS
UX Design & GIS
Isabel Saccone
Isabel Saccone
UX Design
UX Design
Oscar Rincon
Oscar Rincon
Data Science
Data Science
Tyler Nguyen
Tyler Nguyen
Software Development
Software Development
Matthew Miller Martinez
Software Development
Matthew Miller Martinez
Software Development
TIMELINE
Jan 2026
-
Jun 2026
PROBLEM CONTEXT
5-10% of Kitsap County residents live without mobile phones
5-10% of Kitsap County residents live without mobile phones
There is a need for paper transit schedules
There is a need for paper transit schedules
There is no reliable way to find pamphlet outlets
There is no reliable way to find pamphlet outlets
Kitsap Transit currently has unstructured data management for managing pamphlet distributions
Kitsap Transit currently has unstructured data management for managing pamphlet distributions
The current system Lack of KPIs to optimize outlet placement
The current system Lack of KPIs to optimize outlet placement
The inefficient system is bringing unnecessary expenses to Kitsap Transit
The inefficient system is bringing unnecessary expenses to Kitsap Transit
PROBLEM STATEMENT
How might Kitsap Transit Staff and riders use a shared dashboard that visualizes where service and transit schedule pamphlets are located to better connect service communication and rider needs?
How might Kitsap Transit Staff and riders use a shared dashboard that visualizes where service and transit schedule pamphlets are located to better connect service communication and rider needs?
KEY RESEARCH INSIGHTS
Some outlets cannot be shown to the public for concerns of safety (Data Privacy)
Some outlets cannot be shown to the public for concerns of safety (Data Privacy)
Most users are elderly or low income
Most users are elderly or low income
Older adults have lower tech literacy which needs to be accounted for (UI/UX)
Older adults have lower tech literacy which needs to be accounted for (UI/UX)
Kitsap transit staff aren’t tech oriented, and have no dedicated developers to maintain the product technically
Kitsap transit staff aren’t tech oriented, and have no dedicated developers to maintain the product technically
There is still a need for paper route brochures
There is still a need for paper route brochures
USER PERSONAS
The two personas we are considering during development are the Kitsap Staff, and Kitsap Residents; since we are developing a user view and staff view.
Kitsap resident: Robert Caldwell
Robert uses a smartphone and basic apps but prefers simple, reliable systems and avoids confusing interfaces. He values independence and relies on Kitsap Transit for daily activities like appointments and errands. He likes to plan ahead and needs clear, predictable schedule information. Because digital tools can feel unreliable (e.g., poor service, confusing updates, dead battery), he trusts printed schedules as a dependable backup that gives him peace of mind.
Kitsap resident: Robert Caldwell
Robert uses a smartphone and basic apps but prefers simple, reliable systems and avoids confusing interfaces. He values independence and relies on Kitsap Transit for daily activities like appointments and errands. He likes to plan ahead and needs clear, predictable schedule information. Because digital tools can feel unreliable (e.g., poor service, confusing updates, dead battery), he trusts printed schedules as a dependable backup that gives him peace of mind.
Kitsap resident: Robert Caldwell
Robert uses a smartphone and basic apps but prefers simple, reliable systems and avoids confusing interfaces. He values independence and relies on Kitsap Transit for daily activities like appointments and errands. He likes to plan ahead and needs clear, predictable schedule information. Because digital tools can feel unreliable (e.g., poor service, confusing updates, dead battery), he trusts printed schedules as a dependable backup that gives him peace of mind.
Kitsap Transit Staff: Julie Kim
Julie lives in Bremerton near a transit hub with her partner and dog. She’s tech-savvy and works comfortably with databases, but gets frustrated by outdated, inconsistent systems. She needs a centralized platform to manage the Kitsap Transit brochure system, including a map-based dashboard to view and filter locations, analytics to track delivery frequency and top locations, a spreadsheet-style history of deliveries, and a secure login for managing internal data.
Kitsap Transit Staff: Julie Kim
Julie lives in Bremerton near a transit hub with her partner and dog. She’s tech-savvy and works comfortably with databases, but gets frustrated by outdated, inconsistent systems. She needs a centralized platform to manage the Kitsap Transit brochure system, including a map-based dashboard to view and filter locations, analytics to track delivery frequency and top locations, a spreadsheet-style history of deliveries, and a secure login for managing internal data.
Kitsap Transit Staff: Julie Kim
Julie lives in Bremerton near a transit hub with her partner and dog. She’s tech-savvy and works comfortably with databases, but gets frustrated by outdated, inconsistent systems. She needs a centralized platform to manage the Kitsap Transit brochure system, including a map-based dashboard to view and filter locations, analytics to track delivery frequency and top locations, a spreadsheet-style history of deliveries, and a secure login for managing internal data.
CONCEPT VALIDATION
Based on our user research, there were three features to consider before implementation.
Visualization of Outlet Data
Visualization of Outlet Data
Makes brochure distribution coverage immediately visible.
Makes brochure distribution coverage immediately visible.
Makes brochure distribution coverage immediately visible.
Restructured Data Storage
Restructured Data Storage
Makes brochure distribution coverage immediately visible.
Makes brochure distribution coverage immediately visible.
Makes brochure distribution coverage immediately visible.
Maintainability
Maintainability
Makes brochure distribution coverage immediately visible.
Makes brochure distribution coverage immediately visible.
Makes brochure distribution coverage immediately visible.
Here are the results:
Validated
Validated
Paper brochures are still in use.
A small portion of Kitsap county is confirmed to still rely on physical schedules
Mixed Signals
Mixed Signals
Public facing dashboard utility is unclear
Some users said it would be useful others saw no point. Were including it in the mvp to gather more data before deciding on its relevance